Websites · 4 min read
7 things every small business website needs
Most visitors decide in a few seconds whether to stay. These seven things do the heavy lifting, and you can check them on your own site today.
A headline that says what you do and where
"Mobile dog grooming in Mandurah" beats "Welcome to our website" every time. It tells visitors they're in the right place and tells Google what to show you for.
One clear next step
Decide the one thing you most want visitors to do: book, call, request a quote or buy. Put that button at the top of the page and repeat it further down.
Tap to call and a short enquiry form
Most visitors are on a phone. A phone number they can tap, plus a form with only the questions you really need, catches both the callers and the people who would rather type.
Real photos
Photos of you, your team, your space and your work build trust far faster than stock images. They don't need to be professional, just bright and in focus.
Reviews from real customers
Show a few genuine reviews near your main button, and link to your Google reviews. Always ask permission before using someone's name.
The Google basics
A page title, a search description, one main heading and your business details (address, area, hours, phone) help you show up in local searches.
Fast on mobile
Large images and too many plugins slow a site down. Compress photos before uploading and remove anything you don't use.
Want to know how your site stacks up?
Our free website review checks all of this in 30 seconds and emails you a one page report.