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Beyond the Brief · Story 03
A logo that's finally ready for the stage.
A local dance studio had a logo people loved, but it only existed as one glossy picture. We kept the spirit, rebuilt it properly and gave the studio a brand and a parent portal they can use everywhere.
Kids & youth dance studio · Mandurah, WA
01 · The project
The Dance Complex
The Dance Complex is a Mandurah dance studio for kids and teens, getting ready to rebuild its website for 2027 enrolments.
02 · The brief
Families already knew and loved the pink-to-orange logo. It needed to work everywhere (shirts, posters, socials and a new website) without losing what people recognised.
What was getting in the way
- The logo only existed as a single picture file, so it was blurry when big and fuzzy when small
- Heavy 3D shine and outlines couldn't print cleanly on shirts, vinyl or embroidery
- No colour codes, fonts or rules, so every poster was a guess
- Parents juggled costumes, troupe notes and invoices across messages and paper
03 · The thinking
Modernise, don't replace. Keep the recognition, strip the effects, and build a simple system volunteers and teachers can use without a designer.
- 1Keep the recognitionThe exact lettering families know, redrawn as clean vector artwork.
- 2Strip the effectsBevels and shine out; flat colour in.
- 3Build the systemLogo family, colours, one free font and simple rules.
- 4PortalA parent app and studio dashboard designed for 2027.
04 · The build
Same heart. Cleaner moves.
05 · Beyond the brief
What was asked. What was delivered.
The ask
- Fix the logo so it works everywhere
The delivery
- Logo redrawn as true vector artwork
- Logo family: primary, horizontal & icon
- 10-page brand guidelines
- Colour codes in HEX, RGB, CMYK & Pantone
- Social media & web kit
- Website design for 2027 enrolments
- Parent portal: to-dos, costumes, invoices & payment plans
- Studio dashboard: classes, schedule clashes, registrations & teachers
06 · The outcome
One tidy package of 94 files, a brand anyone at the studio can use, and a portal designed to take the admin out of enrolment season.
94brand files in one package
10page brand guidelines
2portals: parent app & studio dashboard
07 · Project details
- Client
- The Dance Complex
- Location
- Mandurah, WA
- Industry
- Kids & youth dance studio
- Services
- Logo refresh · brand guidelines · social & web kit · website & portal design
- Status
- Website & portal in development for 2027 enrolments
- Year
- 2026